It’s 1948: a small Florentine laboratory is experimenting on formulas that work, studying new products. It’s a time of innovation and change, a time to trust in the future and in a small business that they want to grow. This was the year of the Pre and After Shave Cream, which surprised with its freshness and efficacy: it was first embraced by Italian barbers and then by an ever-growing number of home shavers. The way of shaving changed in an Italy that craved change.
Proraso Nourish is designed to hydrate and soften making it particularly useful for those with thick coarse hair and/or dry skin. Made with Shea butter to nourish and Sandal oil...
Proraso Blue Shaving Cream with Aloe Vera and Vitamin E is an excellent addition to the Proraso sensitive shaving range. Created with ample protective ingredients for ultimate hydration and protection....
Proraso Cologne, The sophisticated scent , is a light but long lasting fragrance . This mens cologne is the final touch in a routine of authentic wellbeing.
Proraso Beard Oil Formulated for longer beard to tame , smooth and protect, to use; rub through a damp beard from root to end for long lasting softness.