About Us

Driftlab is a locally owned boutique which offers a superb selection of unique urban apparel and accessories for the selective soul. The stores are located in the heart of beautiful Byron Bay and in the hinterland town of Newrybar.
The vision from Driftlab's Inception was the fusion of "City Life" to the "Coastal Lifestyle" we all dream about.                             
That fusion put two words together "Drift" representing the Driftwood or Coastal Lifestyle we find sitting on the beautiful Australian beach's and "Lab" something more technical and city slick savvy far removed from the North Coast lifestyle.